• Packard Twelve seven-passenger sedan—vintage automotive advertisement 1934 Packard Twelve seven-passenger sedan—vintage automotive advertisement 1934

Packard Twelve seven-passenger sedan—vintage automotive advertisement 1934

£32

SKU: P-8-007037

'Packard’s Greatest Invention Has Never Been Patented'


A rich full-colour advertisement for the 1934 Packard Twelve seven-passenger sedan, presented in profile against the gates of an immaculate estate. Its headline—“Packard’s Greatest Invention Has Never Been Patented”—does not refer to an engine or mechanical novelty, but to the marque’s instantly recognisable lines. Packard argued that styling continuity spared owners the heavy depreciation suffered by cars made obsolete by annual redesigns: even after years of use, a Packard would still look “smart.” The message is a polished expression of interwar luxury branding, reinforced by “Ask the Man Who Owns One,” one of American motoring’s earliest and longest-lived slogans. An imposing period image of the Detroit firm at the height of its pre-war prestige.

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Size 36 x 29 cm | 14.0 x 11.0 inches

Date Published: June 1934

Type: Colour-printed full-page vintage motor-car advertisement

Author: Packard Motor Car Company

Packard Motor Car Company, advertiser; artist unattributed

Publication: Fortune Magazine

Condition: Good |

Good; suitable for framing. Please check the scan for any blemishes prior to making your purchase. There is unrelated magazine content printed on the reverse side.

Delivery & Returns

Packing

Items smaller than A4 size are usually packed in a stiffened, board-backed envelope. Larger items are rolled and packed in postal tubes. Large items which are too stiff to be rolled in wide-diameter tubes are mailed in all-board envelopes. In the unlikely event of damage in transit, please send the affected item or items back to us and we will provide a replacement or refund.

Delivery

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Returns

We accept returns for any reason if sent back to us within 14 days of receipt of your order. If any of your items are not as described, we will provide a full refund including reasonable return postage costs upon safe return to us. If you have changed your mind, you are responsible for the cost of returning the item to us. We describe the size, age and condition of all our products as fully and accurately as possible. Most of the items which we sell are in very good condition. However, the condition of antique and vintage prints and maps can vary. All of our product listings including a statement which classifies the condition as being either “Good”, “Fair”, or (rarely) “Poor” and which describes any material flaws, blemishes, imperfections or other significant features such as folds. Please read the description carefully before purchase.

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Condition Guide

We assess the condition of each item using three categories: Good, Fair, and Poor. We strive to ensure that any significant flaws are clearly shown in the images provided and detailed in the accompanying condition statement.

Good

The item presents well, with no significant flaws, and is in frameable condition. Minor imperfections—such as light spotting or offsetting, small blemishes, tight margins, neatly repaired tears, or discreet/professionally executed restoration—do not materially detract from its overall appearance.

Fair

The item shows noticeable flaws but remains in frameable condition. Some buyers may feel these imperfections affect its visual appeal. Typical issues may include more prominent spotting, blemishes, bleed-through from the reverse, obvious offsetting, visible or extensive restoration, wear along fold lines or junctures, small wormholes, trimmed or closely cropped edges, or less carefully executed repairs.

Poor

The item has major flaws that significantly impact its presentation and/or suitability for framing. These may include heavy spotting, staining, bleed-through, offsetting, unrepaired damage, or poorly executed repairs such as tears, holes, or areas of paper loss (including within the printed image). The item may also be fragile and prone to further deterioration.