Goad London 215—W1/WC2—Soho—Leicester Sq—Chinatown—Gerrard St 1954 (1970) map

£240

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Charles Goad Insurance Plan of London, sheet 215 [Leicester Square, Wardour Street, Gerrard Street (Chinatown) and the Empire Theatre]


Goad's fire insurance plan of London, sheet 215, covers Leicester Square and Chinatown (W1 and WC2), where Gerrard Street was already the heart of a Chinese community by 1970. The street was pedestrianised and given Chinese gates in the late 1980s. The Swiss Centre on the corner of Leicester Square and Wardour Street, a post-war landmark of 1966, was added to the sheet by correction. It was demolished in 2008 for the W London hotel development, which opened in 2011. The Empire Theatre, a cinema since 1928, and the Prince of Wales Theatre of 1937 both survive, and the Telephone Exchange is also named. At 33–37 Wardour Street, the basement club label marks the former Flamingo, whose celebrated 1957–67 period included Georgie Fame and the Blue Flames and the Jimi Hendrix Experience on 4 February 1967. By the final revision it had passed into other club identities, although basement club use remained on the map. When the square was remodelled in 2012, the Shakespeare Fountain of 1874 alone was kept. Goad's plans were drawn to assess property and fire risk, and they were corrected with pasted overlays recording new uses, altered layouts, demolition and rebuilding. Vacancy annotations among these overlays are dated October 1970, which is the latest date on the sheet. The sheet was resurveyed and reissued in October 1954, with a 1954 copyright date, and the key plan acquired with this group records corrections to October 1970. Other streets on the sheet include Shaftesbury Avenue, Coventry Street, New Coventry Street, Lisle Street, Rupert Street, Macclesfield Street, Leicester Street, Whitcomb Street, Oxendon Street and Panton Street.

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Size 63 x 53 cm | 24.5 x 21.0 inches

Date Published: 1954 (1970)

October 1954 — resurveyed & reissued; copyright 1954. The latest explicitly dated correction we have identified on the sheet is October 1970. The key plan for Volume IX records corrections to October 1970.

Type: Vintage hand-coloured fire-insurance plan with later overpasted amendments

Author: Goad, Charles & Co

Publication: Charles Goad Fire Insurance Maps

Insurance Plan of London, Volume IX. Charles E. Goad, London.

Condition: Good |

Good; suitable for framing. A working sheet from one of the bound Goad volumes historically kept by fire-insurance offices, updated over decades with pasted correction slips. The build-up of correction slips has left the sheet stiff and gently undulating rather than flat, a characteristic of these working plans. There is age toning and light surface soiling, consistent with its long use as a working map. Please check the scan for any blemishes prior to making your purchase. Please contact us if you would like to arrange to view this map. Sheet 216 is printed on the reverse side. Each map is listed as a separate product, but the two maps share a single sheet, so whichever you buy, you receive both. If both maps are ordered together, we will send the sheet and refund the second purchase in full.

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Condition Guide

We assess the condition of each item using three categories: Good, Fair, and Poor. We strive to ensure that any significant flaws are clearly shown in the images provided and detailed in the accompanying condition statement.

Good

The item presents well, with no significant flaws, and is in frameable condition. Minor imperfections—such as light spotting or offsetting, small blemishes, tight margins, neatly repaired tears, or discreet/professionally executed restoration—do not materially detract from its overall appearance.

Fair

The item shows noticeable flaws but remains in frameable condition. Some buyers may feel these imperfections affect its visual appeal. Typical issues may include more prominent spotting, blemishes, bleed-through from the reverse, obvious offsetting, visible or extensive restoration, wear along fold lines or junctures, small wormholes, trimmed or closely cropped edges, or less carefully executed repairs.

Poor

The item has major flaws that significantly impact its presentation and/or suitability for framing. These may include heavy spotting, staining, bleed-through, offsetting, unrepaired damage, or poorly executed repairs such as tears, holes, or areas of paper loss (including within the printed image). The item may also be fragile and prone to further deterioration.